Case study 

Clock icon

5 min read

The Best Market Intelligence Software Has Shifted: Meet Your AI Employees

Replace weeks of manual research with instant AI-powered analysis from human-like market intelligence software solutions

Industry trends shift faster than traditional research teams can track them. While your competitors make winning moves based on real-time data, you're still waiting for quarterly reports and manual analysis that reflect outdated conditions, not today’s.

This intelligence gap creates spiraling problems:

  • You make decisions on stale information
  • You discover competitive threats too late to respond effectively
  • You miss market opportunities while your teams scramble
  • You waste money on underperforming campaigns

Your business needs market intelligence software solutions that move at the speed of opportunity, not the pace of traditional research cycles.

Market Trend Research Shouldn't Feel Like Drowning in Data

Traditional market intelligence software solutions force your skilled employees to spend their time on tasks that AI teammates can handle better and faster:

  • Scanning hundreds of data sources for relevant market signals
  • Monitoring regulatory changes and industry developments
  • Piecing together disconnected data points into usable ideas
  • Tracking hundreds of competitor updates across multiple channels
  • Converting complex research findings into leadership-ready presentations

Meet the Supernal Market Intelligence team: Marcus, Clara, and Iris. Your new AI employees who excel at these data-heavy workflows, on autopilot.

They process information at machine speed while your leadership team concentrates on creative strategy, stakeholder management, and the big decisions that drive profitable growth.

Here’s the best part: Rather than forcing you and your team to learn new software or speak "robot," your new AI employees learn your specific industry context and work through existing communication channels — Slack, email, even phone calls.

Why AI Employees Outperform One-Size-Fits-All AI Tools

Unlike generic market intelligence software solutions that require drawn-out training and complex integration, you get dedicated experts who understand your market, without hitting capacity limits or taking vacation days.

Here's how Marcus, Clara, and Iris make business growth easier:

  • Go live immediately with zero setup time — Your human team gains productivity from day one since your AI employees work through existing communication channels and systems, with no new software to learn
  • Get decision-ready insights instantly — Your AI employees deliver analysis in the format your leadership team already uses, so you can make your next growth-focused move without wasting time translating research
  • Spot opportunities and threats before competitors do — Your AI employees monitor your specific industry around the clock, giving you advance warning to capitalize on trends early or defend against competitive moves

Traditional research cycles leave you with delayed insights, incomplete competitive pictures, and teams bogged down in data collection. AI employees are the best market intelligence software to help you maintain agility through continuous intelligence gathering.

How AI Teammates Give You An Advantage

When you hire Marcus, Clara, and Iris, you win what the best market intelligence software provides. Here's what becomes possible:

  • Monitor your industry 24/7
  • Get same-day market assessments
  • Receive executive-ready reports

Here's how each teammate transforms your market intelligence: 

1. Generate Industry Trend Studies in Hours Instead of Weeks with Marcus

360 Degree Market Research, But Faster

Traditional market research involves weeks of manual data gathering from scattered sources. Marcus executes an 11-step process that consolidates everything simultaneously — from your internal strategy documents to third-party databases like Statista, CB Insights, and Gartner reports.

Clear Insights from Messy Data

Marcus processes both structured data (spreadsheets, databases) and unstructured content (reports, articles, transcripts) into easy-to-understand market research. He identifies patterns across data sources that human analysts might miss while eliminating the time typically spent formatting and sorting information from different systems.

Nonstop Industry Monitoring

Rather than monthly or quarterly research updates, Marcus provides continuous market surveillance. He tracks competitor announcements, regulatory changes, and industry developments around the clock, alerting your team through Slack or email when significant shifts happen. With Marcus, granular market analysis moves from weeks to same-day delivery while maintaining quality and depth.

2. Never Miss a Competitor Update with Clara

Complete Competition Discovery

Pinpoint every competitor threatening your market position. Clara finds indirect rivals and emerging players through intricate searches across multiple platforms and databases. She builds extensive profiles for each competitor, tracking everything from product features to pricing strategies to customer feedback.

Standardized Competitor Research

Human researchers might check different information points for different competitors. Clara applies the same analytical framework to every competitor, ensuring complete and comparable data. As an example, she tracks pricing changes, product updates, partnership announcements, and growth-focused moves with consistency.

Live Competitor Insights

Your competitive intelligence stays updated automatically. When competitors launch new products or change strategies, Clara updates your analysis immediately and highlights the strategic implications for your positioning — delivered through your preferred communication channels. Clara converts competitive insights from periodic snapshots into continuous business awareness.

3. Turn Research Into Presentations for Decision-Makers with Iris

Investment-Grade Summaries

Iris takes the market intelligence from Marcus and competitive analysis from Clara, then weaves them into finalized polished documents.

For example, Iris generates:

  • Investment memos
  • Business briefings
  • Market opportunity assessments
  • SWOT analyses

Executive-Ready Presentation Materials

Beyond written reports, Iris takes it a step further and generates the charts, graphs, and visual elements that make presentations exciting. Your supportive documents arrive completely formatted and ready for executive review or board presentations. Iris eliminates the lag between research and action by delivering full presentations in hours rather than weeks.

Business Standards, Applied Consistently

Every organization has preferred frameworks for reports. Iris learns your preferences and applies them uniformly across all documentation. Memos, risk assessments, and business recommendations all follow your established criteria rather than generic templates.

The Best Market Intelligence Software Brings Results That Matter

Speed That Dominates

With human-like market intelligence software solutions like Marcus, Clara, and Iris, market analysis that traditionally takes 2-3 weeks gets completed in hours. Competitive intelligence that would take days of manual research becomes available instantly. Your industry research cycle speeds up dramatically.

New Market Opportunities Won

Instead of making decisions based on quarterly research updates, you operate with real-time market and competitive awareness. You spot smart opportunities and evaluate them while competitors are still collecting data.

Unlimited Bandwidth

Your market research capabilities scale without adding headcount or weeks of extra time. Complex analyses run in parallel rather than creating resource gaps during growth-focused planning periods or investment evaluations.

Higher-Quality Decisions

The best market intelligence software hands over live market trends and summaries into your leadership briefings, giving you complete information to make business decisions with confidence.

Ready to Stop Playing Catch-Up in Your Industry?

Market leadership belongs to businesses that see opportunities first and move fastest.

Marcus, Clara, and Iris work like human teammates who happen to be powered by AI. Each employee costs $48K per year and starts contributing from day one. No software to learn, no workflows to change, no "robot-speak" required.

Hire Your AI Market Intelligence Team Now

Hire AI like you hire people

Bring on an AI employee custom-trained on your unique business, your strategy, and your customers — unlike generic alternatives.

Learn more

You might also like

Use case

Clock icon

4 min read

Upgrade Your Sales Process Automation with AI Employees Who Go Beyond Out-Of-The Box Solutions

Meet AI Employees Sally, Stella, and Amanda: Sales assistants that improve your team’s speed, personalization and close rates

Read more

Use case

Clock icon

4 min read

Insurance Workflow Automation Redefined: Your Complete Quote-to-Claims Dream Team

Meet your intelligent insurance workflow automation team — Claire, Parker, and Andy transform every touchpoint from initial quote to final settlement

Read more

Use case

Clock icon

5 min read

Scale Beyond Limits with Customer Service Automation That Actually Works

Discover how automated customer service powered by custom AI employees delivers human-quality support at scale

Read more